The best lipstick for you all depends on the finish and type of formula you like. The good news is that our Estée Lauder lipsticks are great for everyday wear, and we have a wide variety of lipsticks to choose from. This includes long wear lipstick in creme, matte, shimmer and liquid formulas. They come in everything from full coverage to sheer finishes.

If you love full-coverage lipstick that’s long lasting, you’ll love our New Pure Color Creme, Matte and Hi-Lustre Lipsticks. These lipsticks come in many unique shades and provide 10-hour, comfortable wear without creasing, bleeding or feathering. Lips look immediately plump and smooth, with a more defined and sculpted appearance over time, even after the lipstick is removed.

You’ll also love Pure Color Lipstick in our Crystal finish. Formulated with Vitamin E and Shea Butter, this formula creates instant, brilliant color while hydrating and moisturizing lips instantly and over time. The Crystalline polymer complex also creates shine and true, clear color.

Want a lipstick with lip care benefits? Pure Color Lipsticks are also formulated with a naturally derived* Moisture Lock Complex and a blend of nourishing oils to help condition and hydrate your pout.

For sheer, glowing color and all-day lip plumping hydration, reach for your favorite shade of Pure Color Revitalizing Crystal Balm. If you love liquid lipstick formulas, our Pure Color Whipped Matte Lip Color creates velvet, soft matte full-coverage color that can last up to 12 hours.

Everyone should have a go-to shade of red, pink, nude, mauve and a pop of color to mix and match with every makeup look. These shades should complete your makeup look and complement your skin’s specific undertones.

Not sure which lipstick color is right for you? Use our Lip Virtual Try-On tool to find your perfect shades right from home. You can try on everything from natural-looking nudes, classic red lipsticks and bold colors to determine what shades work best for you.

Our #1 shade of lipstick is 420 Rebellious Rose, a gorgeous midtone rose with a neutral undertone. Other popular shades include 320 Defiant Coral, 333 Persuasive, 440 Irresistible, 450 Insolent Plum and 360 Fierce. You can find all of these sought-after shades in the New Pure Color Lipstick collection.

Step 1: Prep your lips before applying any lip color. We recommend using a lip balm like Pure Color Envy Lip Balm to nourish and condition. If you want a moisturizing and plumping effect, try Pure Color Envy Lip Volumizer.

Step 2: Choose a lip liner that matches your chosen lipstick shade and use it to outline the natural shape of your lips. We love our Double Wear 24-H Stay-in-Place Lip Liner.

Step 3: Glide your chosen lipstick formula across your lips, starting at the center of your upper lip below your cupid’s bow. Work your way to the outer corners of your mouth until your entire lip is covered. Repeat this step on your bottom lip.